LOVE WELLNESS

Young conceived and creative directed a viral 360° campaign concept “The Summer of Love Wellness” to celebrate the launch of wellness brand, Love Wellness, at Target. Love Wellness is a female-first wellness company with the mission to provide safer, effective women’s products for the gut, brain and vagina. The concept, called The Summer of Love Wellness at Walmart, where the brand and visuals spread Love and Wellness across the US this summer, reflected vibes, principles, and sentiments associated with The Summer of Love 1967, (after all Walmart started in 1962), with a modernized, diverse, holistic twist. Young oversaw every element of bringing this campaign to life - from content production, influencer mailer, engaging social content, influencer series, mailer, and activations including take-overs at the Taylor Swift concert and a live band and outdoor barbecue “Love In” in Austin, Texas. (“Love Ins”” were peaceful gatherings focused on meditation, music, and spreading love in the 60s.) We creative directed groovy looking campaign assets and provided a blitz of summery content.  (2023)